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Reasons why you should do Video Marketing NOW

Reasons why you should do Video Marketing NOW

Postod EdwinB » Pet Okt 11, 2019 7:38 pm

What content is king we already know. But what still seems unclear to us is that the king already has a queen: the video.

The love story between the content and the video has been forged little by little. It is more than obvious that the content maintains an idyll with the video that will last (we do not know if forever) at least many years. And this relationship likes Internet users so much that audiovisual material already accounts for 78% of all content consumed on the network. Something that brands can no longer ignore.

But if you still have any doubts about the need to use Video Marketing in your digital strategy - or you're dying of laziness because you don't know where to start -, here are some reasons that will give you the boost you need.
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Re: Reasons why you should do Video Marketing NOW

Postod EugenioB » Pet Okt 11, 2019 7:39 pm

90% of online shoppers say that the video helps them in the purchase decision and 85% is willing to buy on pages where there are videos because the audiovisual content makes the product more attractive and helps them understand it. In an Email Marketing strategy the inclusion of video is almost magic: most save from youtube and increase the opening rate by 5.6%, the CTR by more than 96% (according to Implix), and decreases the declines in 75% (according to Forrester Marketing). In the case of landing pages, conversions increase by 80% when they include videos.

In one minute of video the same information fits as in 1.8 million words. The video allows you to explain your message with many more resources and in a much more creative and emotional way. The images, sounds, montage and voiceover are much more effective in telling your story. In addition, it is shown that 80% of users remember a brand much better after consuming videos of it.
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Pridružio se: Pon Mar 25, 2019 12:20 am

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